Products related to Advertising:
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Outdoor Advertising (RLE Advertising)
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries.Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods.Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site.From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them.This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.
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About Advertising and Printing : A Concise, Practical, and Original Manual on the Art of Local Advertising
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My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C.Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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Advertising Disability
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns.Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity.As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided.Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements.From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.
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Why is there advertising in German companies?
Advertising in German companies is important for several reasons. Firstly, it helps to create brand awareness and visibility in the market, which is crucial for attracting and retaining customers. Secondly, advertising allows companies to communicate their products or services to a wider audience, ultimately driving sales and revenue. Additionally, in a competitive market, advertising can help companies differentiate themselves from their competitors and showcase their unique value proposition. Overall, advertising is a key tool for German companies to promote their offerings and stay competitive in the market.
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For which companies is no advertising being done?
No advertising is being done for companies that rely solely on word-of-mouth marketing or have a niche market with a very specific target audience. Additionally, some companies may not advertise if they have a monopoly in their industry and do not face competition. Finally, companies that have a limited budget or are in the early stages of development may also choose not to invest in advertising.
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How can one make good advertising for building cleaning services?
To create effective advertising for building cleaning services, it is important to highlight the benefits of using the service, such as a clean and healthy environment, time-saving for clients, and professional results. Utilizing before and after photos or videos can showcase the quality of work and attract potential customers. Including customer testimonials or reviews can also build trust and credibility. Lastly, offering promotions or discounts can incentivize people to try out the service.
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What is brand advertising and industry advertising?
Brand advertising is a type of advertising that focuses on promoting a specific brand and its unique attributes, values, and personality. It aims to create a strong and positive association with the brand in the minds of consumers, ultimately leading to increased brand awareness, loyalty, and sales. Industry advertising, on the other hand, is a type of advertising that promotes an entire industry or category of products or services, rather than a specific brand. It aims to educate and inform consumers about the benefits and value of the industry as a whole, rather than focusing on individual brands. Industry advertising often seeks to shape consumer perceptions and attitudes towards the industry, and may be used to address common misconceptions or negative perceptions.
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Scientific Advertising
Scientific Advertising
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Sustainable Advertising : How Advertising Can Support a Better Future
Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.This is the book every advertising and marketing professional needs to make every ad a sustainable ad. Sustainable Advertising informs every stage of the advertising process with the expertise required to make advertising more sustainable, future-proofing portfolios, improving productivity, and saving money.Covering the way ads are made and distributed, to the products, services, and behaviours they promote, this book sets out the insights, best-in-class case-studies and practical guidance to accelerate change and ensure the industry is fit for purpose in the face of the climate crisis. This must-read guide sets out a clear action plan for agencies, brands, media owners, tech platforms and individuals.It includes interviews with industry leaders including Unilever, WPP, Google, ITV, Cannes Lions, Meta, Havas, PwC, Tesco, Oxford University's Said Business School, the Advertising Standards Authority and dentsu.Learn how to avoid greenwashing, how to pitch more sustainable behaviour changes to appeal to the most customers and how advertising can make the most positive contribution to the global battle against climate change.
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Introduction to Advertising : Understanding and Managing the Advertising Process
This book is an introductory roadmap to the advertising process.Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message.The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing.Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising.Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings.International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
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Effective Advertising : Understanding When, How, and Why Advertising Works
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job.He has brought together an amazingly diverse literature.Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff.Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book."--Alan G.Sawyer, University of FloridaEffective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness.In particular, it summarizes what we know today on when, how, and why advertising works.The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share.In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology.It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency.Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as:* Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism.It will also be an invaluable reference for professionals and researchers working in these fields.
Price: 109.00 £ | Shipping*: 0.00 £
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Should companies refrain from using gender-specific advertising in the future?
Yes, companies should refrain from using gender-specific advertising in the future. Gender-specific advertising perpetuates harmful stereotypes and limits the potential audience for a product or service. By using more inclusive and gender-neutral advertising, companies can reach a wider audience and promote equality. Additionally, it is important for companies to consider the diverse range of identities and expressions within the gender spectrum and ensure that their advertising is respectful and inclusive of all individuals.
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Where can I find reputable companies for car advertising or similar?
You can find reputable companies for car advertising or similar by searching online for advertising agencies that specialize in car advertising. Look for agencies with a strong track record and positive reviews from previous clients. You can also reach out to car manufacturers or dealerships to inquire about their advertising partners. Additionally, networking with other car owners who have participated in advertising campaigns can provide valuable recommendations for reputable companies.
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Which companies spend little money on advertising and are still successful?
Some companies that spend little money on advertising and are still successful include In-N-Out Burger, Trader Joe's, and Patagonia. In-N-Out Burger relies on word-of-mouth and a cult following to drive its success, while Trader Joe's focuses on creating a unique in-store experience and offering high-quality products at affordable prices. Patagonia has built a strong brand through its commitment to environmental sustainability and ethical business practices, which resonates with its customer base without the need for extensive advertising. These companies demonstrate that a strong brand, unique value proposition, and loyal customer base can contribute to success without heavy reliance on traditional advertising.
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Who is responsible for creativity? Advertising and advertising slogans.
Creativity in advertising and advertising slogans is the responsibility of the advertising agency and its creative team. These professionals are tasked with coming up with innovative and attention-grabbing ideas that effectively communicate the brand's message to the target audience. They are responsible for brainstorming, conceptualizing, and executing creative campaigns and slogans that resonate with consumers and differentiate the brand from its competitors. Ultimately, the success of advertising creativity lies in the hands of the creative minds behind the campaigns.
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