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  • The New Chameleons : How to Connect with Consumers Who Defy Categorization
    The New Chameleons : How to Connect with Consumers Who Defy Categorization

    WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not.Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures.The New Chameleons reveals how to engage with this new generation and how to stand out among the competition.Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment.He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular.Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

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  • From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
    From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads

    Categorization pervades economic life; products, services, firms and industries are continuously being classified by rivals, clients, experts and critics.A stream of research highlighting the importance of market and product categories for organizations and individuals has grown in importance during the past 40 years.This volume contains ten essays on categorization authored by some of the world’s leading scholars within sociology of markets, organization theory, and strategy research.It opens with revisiting the influential theory of “the categorical imperative”, and moves on to present various accounts of the social processes that form part of categorization and elaboration of their consequences.Together, the different chapters effectively show that categorization is a process, tightly connected to actors involved and their specific acts, the characteristics of the entity being categorized, and the context and timing informing these activities.As such, it complements the earlier cognitive perspectives by discussing the evaluative, social, and political manifestations of categorization.

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  • Legal Categorization of 'Transgender' : An Analysis of Statutory Interpretation of 'Sex', 'Man', and 'Woman' in Transgender Jurisprudence
    Legal Categorization of 'Transgender' : An Analysis of Statutory Interpretation of 'Sex', 'Man', and 'Woman' in Transgender Jurisprudence

    This Element analyzes the foundational frame of legal reasoning when courts interpret the 'plain language' and 'ordinary meaning' of terms such as 'sex', 'man' and 'woman'.There is a rich and complicated line of cases on how to define these terms and how to legally categorize transgender people.When dealing with different legal issues, judges need to give a clear 'yes' or 'no', determinate answer to a legal question.Marginal categorizations could be problematic even for experts.It analyses nine decisions that relate to transgender people's workplace protection under Title VII in United States and the right to marry in United Kingdom and Hong Kong.It brings in a historical discussion of the development of interpretative practices of law and legal categorization of transgender individuals across past decades, drawing on the intricate relationship between time and statutory interpretation.

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  • Enquiries of Local Authorities and Water Companies: A Practical Guide
    Enquiries of Local Authorities and Water Companies: A Practical Guide

    As an essential part of the conveyancing process, the purchaser of property or land carries out a search at the local authority offices to discover if there are any planning; environmental health; highways or water restrictions appertaining to the property or land to be purchased. The new edition of this popular work provides a clear and concise commentary on the new Forms Con29 and Con29O and on the current version of Form Con29DW (Water and Drainage Enquiries).For the first time Form Con 29 now has enquiries relating to surface water drainage schemes, heritage partnership agreements, flood and coastal erosion risk management, community infrastructure levy, assets of community value, flood consents and land drainage consents. The sixth edition of this book examines each enquiry in turn, and clearly sets out the relevant and up-to-date legal position with sources and references.The authors then provide a summary of the implications of any reply by the local authority or water company concerned, positive or negative, so that a prospective purchaser can make a balanced decision as to whether to proceed with the purchase. Enquiries of Local Authorities and Water Companies: A Practical Guide provides an invaluable reference for the conveyancing practitioner, local land charges officer or estate agent.

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  • Should the categorization of love be abolished?

    The categorization of love should not be abolished, as it can help people understand and navigate their own emotions and relationships. Categorization can provide a framework for discussing and analyzing different types of love, such as romantic love, platonic love, and familial love. It can also help individuals recognize and appreciate the diverse ways in which love can manifest in their lives. However, it is important to recognize that these categories are not rigid and can overlap and evolve over time.

  • How is the categorization of classical works done according to opus and movement?

    The categorization of classical works is done according to opus and movement. The opus number is a way of organizing a composer's works in chronological order, with each opus containing a collection of compositions. The movement, on the other hand, refers to the individual sections within a larger composition, such as a symphony or a sonata. Each movement is typically numbered and has its own distinct musical character and structure. By organizing classical works according to opus and movement, it becomes easier for musicians, scholars, and enthusiasts to reference and study these pieces within the broader context of a composer's body of work.

  • Why do some people find it so difficult to accept that the categorization of humanity into races is incorrect?

    Some people find it difficult to accept that the categorization of humanity into races is incorrect because they have been socialized to believe in the concept of race as a fundamental aspect of human identity. This belief may be deeply ingrained in their cultural, social, and educational experiences, making it challenging to let go of. Additionally, the concept of race has been used to justify discrimination, oppression, and inequality, and some individuals may resist letting go of this categorization because it challenges their worldview and may require them to confront uncomfortable truths about the history and impact of racism. Lastly, the idea of race has been used to create a sense of belonging and identity for some people, and letting go of this categorization may feel like a loss of identity or community.

  • What is the job listings directory for ranch work in Australia?

    The job listings directory for ranch work in Australia is called "The Australian Ranch Jobs Directory." This directory provides a comprehensive list of job opportunities in the ranching industry across Australia. It includes a wide range of positions such as cattle herders, farmhands, livestock managers, and more. The directory is a valuable resource for those seeking employment in the ranching sector in Australia.

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  • All Services, All the Time : How Business Services Serve Your Business
    All Services, All the Time : How Business Services Serve Your Business

    This book takes the position that organizations, such as businesses, government agencies, etc. form a special class of living system. As such they come into being, live through lifecycle stages, and can experience organizational health and various forms of organizational illness along the way.If the latter is frequent or extended, such organizations often die an untimely death.A services perspective can go a long way to combat this outcome and assist in maintaining organizational health.Allowing this perspective to permeate an organization induces a consideration of its genuine value and leads to a greater understanding of the breadth of stakeholders who are the beneficiaries of it. Productivity and services in an organization are symbiotic—and must be so in order to achieve the balance that is key to the health of each organization.A services perspective illuminates as well the pivotal role that business-to-business service providers play in ensuring that balance is achieved and maintained.This book explores these factors from the point of view of the business leader and anyone concerned with the health of any organization.

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  • Everyone's Business : What Companies Owe Society
    Everyone's Business : What Companies Owe Society

    Business is political. What are the ethics of it? Businesses are political actors. They not only fund political campaigns, take stances on social issues, and wave the flags of identity groups – they also affect politics in their everyday hiring and investment decisions.As a highly polarized public demands political alignment from the powerful businesses they deal with, what’s a company to do? Amit Ron and Abraham Singer show that the unavoidably political role of companies in modern life is both the fundamental problem and inescapable fact of business ethics: corporate power makes business ethics necessary, and business ethics must strive to mitigate corporate power. Because of its economic and social influence, Ron and Singer forcefully argue that modern business’s primary social responsibility is to democracy.Businesses must work to avoid wielding their power in ways that undermine key democratic practices like elections, public debate, and social movements.Pragmatic and urgent, Everyone’s Business offers an essential new framework for how we pursue profit—and democracy—in our increasingly divided world.

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  • Local Welfare and the Organization of Social Services : Local Area Planning in the Lombardy Region
    Local Welfare and the Organization of Social Services : Local Area Planning in the Lombardy Region

    This book discusses local area planning in the Lombardy region of Italy.The book provides valuable insights about the development of local welfare systems and the territorial organization of social services through the analysis of the evolution of the Local Area Plan, which lies at the intersection of sub regional governance and of social services delivery models.Using Lombardy as a case study, this brief analyzes the structural conditions influencing the establishment of Local Area Plans, their effect on inter-municipal cooperation, and the need for possible reforms.The book is organized as follows: the first chapter presents a reconstruction of the national and regional framework, analyzing the structure of ties and opportunities within which Local Area Plans are called to act.The second chapter provides a review of the extant literature on Local Area Plans and introduces the theoretical framework used by the volume.The third chapter details legislation introduced in Lombardy to reform the governance structure of Local Area Plans by supporting a process of reorganization and aggregation.The fourth chapter presents some cases of Local Area Plan aggregation.The final chapter presents the conclusion and some brief considerations about the future of social planning.Providing an empirical analysis of local service delivery, this book will be useful to scholars and practitioners interested in public administration, welfare, local government, non-profit and public organizations, and management.

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  • The Russian Oil and Gas Industry : International Joint Ventures and Local Companies
    The Russian Oil and Gas Industry : International Joint Ventures and Local Companies

    Russia is the world’s largest producer of both oil and gas, with very significant reserves.Since the collapse of the Soviet Union the exploitation of oil and gas has taken place mainly in existing "Soviet legacy" fields, where established, relatively simple technologies were sufficient.This enabled the Russian state and local Russian entrepreneurs to be major players in the oil and gas industry, making use of international oil and gas companies and their expertise, but not wholly reliant on international companies.As the position is now changing, with "Soviet legacy" fields coming to the end of their lives, and with a growing need for more difficult fields to be exploited, requiring more advanced technology, the role of international companies is likely to be greater in future.This book examines the development of the Russian oil and gas industry over recent decades, showing how, in a series of in-depth case studies of previous international company involvement, international companies should in future cope with the business environment, how they should acquire local knowledge, deal with the state, and forge partnerships with domestic companies, but only to a limited extent.

    Price: 105.00 £ | Shipping*: 0.00 £
  • Where can I find the local telephone directory?

    You can find the local telephone directory at your local post office, library, or city hall. Additionally, many telephone companies offer online versions of the directory on their websites. You can also contact your telephone service provider to request a physical copy of the directory to be delivered to your home.

  • What is the definition of services or business-oriented services?

    Services, or business-oriented services, refer to intangible products or activities that are offered by businesses to fulfill the needs of their customers. These can include a wide range of offerings such as consulting, financial planning, marketing, and customer support. Business-oriented services are designed to help other businesses operate more efficiently, effectively, and profitably. They often involve a high level of expertise and are tailored to meet the specific needs of the client.

  • Which delivery services or courier companies offer automatic cars?

    As of now, there are several delivery services and courier companies that offer automatic cars for their delivery operations. Some of these companies include Uber Eats, DoorDash, Postmates, and Amazon Flex. These companies often allow their delivery drivers to use their own vehicles, including automatic cars, to make deliveries. Additionally, some courier companies may have their own fleet of automatic cars for their delivery operations.

  • What are pre-services in business administration?

    Pre-services in business administration refer to the activities and processes that occur before the actual delivery of a service to a customer. These activities may include market research, customer needs analysis, service design, and planning. Pre-services are essential for ensuring that the final service meets the needs and expectations of the customer, and they play a crucial role in the overall success of a business. By focusing on pre-services, businesses can better understand their customers and tailor their services to meet their specific needs.

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